Some hypnotists view suggestion as a form of communication that is directed primarily to the subject's conscious mind,[40] whereas others view it as a means of communicating with the "unconscious" or "subconscious" mind.[40][41] These concepts were introduced into hypnotism at the end of the 19th century by Sigmund Freud and Pierre Janet. Sigmund Freud's psychoanalytic theory describes conscious thoughts as being at the surface of the mind and unconscious processes as being deeper in the mind.[42] Braid, Bernheim, and other Victorian pioneers of hypnotism did not refer to the unconscious mind but saw hypnotic suggestions as being addressed to the subject's conscious mind. Indeed, Braid actually defines hypnotism as focused (conscious) attention upon a dominant idea (or suggestion). Different views regarding the nature of the mind have led to different conceptions of suggestion. Hypnotists who believe that responses are mediated primarily by an "unconscious mind", like Milton Erickson, make use of indirect suggestions such as metaphors or stories whose intended meaning may be concealed from the subject's conscious mind. The concept of subliminal suggestion depends upon this view of the mind. By contrast, hypnotists who believe that responses to suggestion are primarily mediated by the conscious mind, such as Theodore Barber and Nicholas Spanos, have tended to make more use of direct verbal suggestions and instructions.[citation needed]
"I believe that you are endowed with the power and energy to overcome any obstacle in life but sometimes, when overwhelmed with life's challenges, you lose contact with your own power. I can help you regain balance in life and regain forward momentum to living the life you are destined to live. I am particularly interested in working with individuals and couples struggling with life transitions, those who are walking through loss, and those struggling with addictions and/or substance abuse."
Mesmer's technique appeared to be quite successful in the treatment of his patients, but he was the subject of scorn and ridicule from the medical profession. Because of all the controversy surrounding mesmerism, and because Mesmer's personality was quite eccentric, a commission was convened to investigate his techniques and procedures. A very distinguished panel of investigators included Benjamin Franklin, the French chemist Antoine-Laurent Lavoisier, and physician Jacques Guillotin. The commission acknowledged that patients did seem to obtain noticeable relief from their conditions, but the whole idea was dismissed as being medical quackery.
Mendelsohn et al.’s study is important because it demonstrates that hypnotic suggestions influence brain activity, not just behavior and experience. Hypnotic effects are real! This fact has been demonstrated clearly in earlier work, for instance, by psychologist David Oakley (University College London) and colleagues, who compared brain activation of genuinely hypnotized people given suggestions for leg paralysis with brain activation of people simply asked to fake hypnosis and paralysis.

"Sometimes life has a way of placing unexpected challenges in our path. It is the goal of my practice to help my clients find the strength to overcome these challenges. When someone makes the decision to seek counseling I believe this is a statement, by that person, they have the capacity to resolve their problems, with my assistance. I bring a vast array of professional and life experience into my practice. I have attained my Approved Consultants Status with the American Society Clinical Hypnosis. I am very excited that I am able to add the use of hypnotherapy to my practice."
Findings from randomized controlled trials support the use of various relaxation techniques for treating both acute and chronic pain, although 2 recent systematic reviews suggest that methodologic flaws may compromise the reliability of these findings. Randomized trials have shown hypnosis is valuable for patients with asthma and irritable bowel syndrome, yoga is helpful for patients with asthma, and tai chi helps to reduce falls and fear of falling in elderly people. Evidence from systematic reviews shows hypnosis and relaxation techniques are probably not of general benefit in stopping smoking or substance misuse or in treating hypertension.​hypertension.,​,
As we celebrate 50 years in the field and 40 years as a leading school, hypnotherapy is transforming many aspects of the health professions and is truly revolutionizing the counseling professions. We are honored to have a major role in this, leading the way with powerful, innovative therapy methods and by using the insights and therapy methods of ourselves and others to train thousands of graduates from 50 countries, including many leaders in the field.
But the reason why this ever works, for anyone, is still not clear. Some researchers argue that hypnosis may help us tap into “the autonomic nervous system to influence physical systems that aren’t usually under voluntary control,” Marchant writes in her book. She points to Karen Olness, a retired pediatrician and former member of the NIH Council for Complementary and Alternative Medicine, who has worked with children who could, through hypnosis, increase the temperature of their fingertips “way beyond what would be achieved merely from relaxation.”
Braid can be taken to imply, in later writings, that hypnosis is largely a state of heightened suggestibility induced by expectation and focused attention. In particular, Hippolyte Bernheim became known as the leading proponent of the "suggestion theory" of hypnosis, at one point going so far as to declare that there is no hypnotic state, only heightened suggestibility. There is a general consensus that heightened suggestibility is an essential characteristic of hypnosis. In 1933, Clark L. Hull wrote:
In 1985, The AMA convened a commission that warned against using hypnotherapy to aid in recollection of events. The commission cited studies that showed the possibility of hypnotic recall resulting on confabulation or an artificial sense of certainty about the course of events. As a result, many states limit or prohibit testimony of hypnotized witnesses or victims.
As with other treatment providers, recommendations from family or friends are a great place to start. You can also check with a therapist, naturopath, or acupuncturist for recommendations. There are several databases of certified hypnotherapists online too. Try checking the American Society of Clinical Hypnosis’s database, or the General Hypnotherapy Register. You’ll want to check the therapist’s website before you choose, making sure to look for credentials and testimony from previous patients if available.
Placing persons in a drowsy, sleeplike state in which they allegedly become vulnerable to the suggestions made by the hypnotist. Hypnosis may also be used to tap into the unconscious and is often characterized by vivid recall of memories and fantasies. These properties make hypnosis a useful tool in psychotherapy. Hypnosis also has sinister implications, for subjects may be manipulated to perform embarrassing actions or be susceptible to carrying out the hypnotist's commands after the hypnosis session (posthypnotic suggestion).
Hypnosis is a wellness technique that works by promoting positive behavioral or cognitive changes. During successful hypnosis, the client should be eased into a state of deep relaxation in which the conscious mind takes a back seat and the subconscious mind becomes more active. The client is often able to let go of critical thoughts and become receptive to the therapist’s suggestions. In this state of hypnosis, motivating suggestions can bypass your usual mental resistance and internal defense mechanisms. For example, even if you want to quit overeating cupcakes, you may have some level of resistance that your rational mind can’t overcome. During hypnosis, the positive suggestions made by the hypnotherapist can bypass your usual blocks, helping you to achieve the formerly unachievable: stopping overeating, quitting smoking, mastering public speaking, or losing your fear of heights. The goal of hypnosis is to strengthen and empower the client’s motivation, commitment and focus. Consider working with someone who is not just trained in hypnosis but also is a licensed therapist or psychotherapist who can bring their academic background into your session.
It appears to me, that the general conclusions established by Mesmer's practice, with respect to the physical effects of the principle of imagination (more particularly in cases where they co-operated together), are incomparably more curious than if he had actually demonstrated the existence of his boasted science [of "animal magnetism"]: nor can I see any good reason why a physician, who admits the efficacy of the moral [i.e., psychological] agents employed by Mesmer, should, in the exercise of his profession, scruple to copy whatever processes are necessary for subjecting them to his command, any more than that he should hesitate about employing a new physical agent, such as electricity or galvanism.[54]

In 1974, Theodore X. Barber and his colleagues published a review of the research which argued, following the earlier social psychology of Theodore R. Sarbin, that hypnotism was better understood not as a "special state" but as the result of normal psychological variables, such as active imagination, expectation, appropriate attitudes, and motivation.[16] Barber introduced the term "cognitive-behavioral" to describe the nonstate theory of hypnotism, and discussed its application to behavior therapy.